grain de malice francal packaging luxe

Grain de Malice

The brand

Grain de Malice is a ready-to-wear women’s brand with 231 stores in France and abroad. It is inspired by fashion and trends around the world, to reinvent every day its collections with colors and material to rework again. To learn more, visit www.graindemalice.fr

The brief

We have established a concept with them for the production of a very high-end gift box (we could even talk about luxury packaging for this level of finish).
They are meant to contain the holiday gifts of Christmas and New Year’s celebrations. So this brief is a white cardboard box with a paper ribbon with a bow as a closure.

The gift box

Made of 1.2mm thick cardboard with honeycomb pattern embossing. It is a one size box and the brand logo is also embossed on the top.
Inside, we find a sheet of white tissue paper to wrap the garment, and a pink or red glittery sticker according to the series. These accessories are intended to sublimate the packaging to turn it into a perfect Christmas gift box.

grain de malice francal packaging luxe
grain de malice francal packaging luxe
14 December 2017
Zing
10 January 2018
Gémo